Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 2 of 4 · from the scan, no model involved

A TREAT FOR TASTE. . .
A FOOD FOR HEALTH
The dish oC your choice at your local Dairy Queen store . be it a flavorful sundae, a frozen or fresh fruit special, an incomparable malted milk or milk shake or a simple cone . , , will bring you a rare treat for taste, Every delicious morsel of the DQ yoa enjoy is a fundamental food for your health . . . rich in natural milk minerals, proteins and vitamins. It is a concentrated portion of nature’s most nearly perfect food, milk. You can eat it and enjoy it .... all you want of it . . . both for taste and for health.
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