NoWHERE, except in this land where enterprise is free, could fhf>

NoWHERE, except in this land where enterprise is free, could fhf> energy of individual initiative have built the growing nation-wide industry which Dairy Queen now leads and represents. Marketing under a single trademark, more than 2,000 local small business men and women have raised a new soft-frosen dairy-food to the status of a national institution. It could haver happened only here! From a few scattered stores at the close of World War II, the Dairy Queen network of local smalt business enterprises has spread .. . until today in nearly 40% of all incorporated cities and towns above 2500 population, one or more friendly Dairy Queen signs now welcome both young and old ... to, enjoy a new, delicious,- healthful, refreshing dairy-food, * ****<( This achievement ... the result of unfettered individual initiative_ ... stands as monumental testimony in support of the > principles of free enterprise which our democracy cherishes.- 1 • ___*___:_ ■ . i Dairy Queen ... made up of small business ... Has now paradoxically become big business. Last year the small businessmen and women who comprise this ever-growing institution realized sales of more than $50,000,000. In facilities for serving their public, they have invested over $35,000,000. V a -Their product? The nation at large in 1953 consumed approximately one pint for every man, woman and child. In many areas this - consumption reached a total of two and more gallon^ ppr family . r r__ and this public preference continues to grow as Dairy Queen expansion goes on. ' ' . ■ ' Here • . • in Dairy Queen success ... is evidence of triumph for our creed of freedom. Under free enterprise a new industry has been born and a new delicious form of nature’s most fundamental food... milk ... now is making a vital contribution to more health* ful life for each of us. - . v