Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 3 · from the scan, no model involved

DUNCAN
INSURANCE CORPORATION REAL ESTATE and INSURANCE Tolephino 800 P.O. Box 852
I DUNCAN BUILDING FRONT ROYAL, VIRGINIA A, B. ] IONTS HOWARD A. DUNCAN I
69.2%