Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 3 · from the scan, no model involved

After today, American cart will never be the tame again. For the Big New Kind of Ford it a brilliant new automotive package—the one fine car in the low-price Meld!
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