Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 2 of 3 · from the scan, no model involved

DUNCAN
INSURANCE CORPORATION f. REAL ESTATE *nd INSURANCE ■ Telephone 800 . i P.O. Box 852 DUNCAN BUILDING FRONT ROYAL, VIRGINIA HOWARD A. DUNCAN A. B. HONTS
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