Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 7 · from the scan, no model involved

All tests conducted and results
CERTIFIED by America's foremost bidopondont automotive research organization* *NAMI A VAHAIU ON MQUHT MMrk:r.O.(nM Ford Oivision, Ford Motor C a moony Detroit 31, MkNfsn
54.0%