Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 4 of 6 · from the scan, no model involved

<|| DOLLS Si III DOLL CARRIAGES
ROCKING HORSES <| TRICYCLES
[ ||| WAGONS
& BICYCLES
60.6%