Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 3 · from the scan, no model involved

GROUP MEMBERSHIP is obtainable at your place of employment at lower Group rates when enrollment requirements are met. Business firms and organinations of 6 or more employees may form a Blue Cross-Blue Shield Group. If you, (or if married, either husband or wife) are working where there are 10 or more employees you are eligible only for Group Membership.
61.8%