Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

Cool Short Sleepwear HOT NIGHTS AR^ HERE SUMMER’S LIGHTEST SLEEPWEAR DACRON-COTTON BLEND BATISTE SHORTY GOWNS — PAJAMAS By PINEHURST
JOHNSON’S “The Home of Better Fabric*” 142 lil. Main Street CULPEPER, VA.
74.8%