Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 3 · from the scan, no model involved

$2.50 PER YEAR
RAPPAHANNOCK NEWS Date.. NAME_____ R. F. D. or Box No._ City---State_ From_To_ □ RENEWAL Amount $_ Signed. □ NEW
62.0%