Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 6 of 8 · from the scan, no model involved

Distinguished Manstyle workmanship particular men appreciate! Wide array of subtle weaves, superlatively detailed PLUS this bonus: every suit with an extra pair of matching trousers . . . adds months to your suit’s life! Shown, 3 button, flap pocket model. Regulars, longs in group too. - _
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