Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 5 of 7 · from the scan, no model involved

"tBGNING BEAUTY
SEAMUSS NYLONS
3^1.00 • 'un '#%i«tarH • avaryday plain knit • 6 ImUkt thada* • all f»*l quality • ba imjii buy a boa
MEN'S 'ANDOVER* M
CASUAL SLACKS \
3.80 . fwm poplm «aava • MX Dacron* patyaator rombad cotton
38.9%