Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 3 of 5 · from the scan, no model involved

“The insurance man is here already!"
CARR and HYDEis not the captive employee of one insurance company. We are an independent agency that works for you - placing your insurance with one of several insurance companies, whichever one best fits your needs. We represent v.ou in getting prompt and full settlement of your loss claim.
CARR and HYDE /J INCORPORATI SHduSUZHCe
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