Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 7 · from the scan, no model involved
ft special bulletin recommending jeeps as the modus operandi oi mi-lady’s attendance at Sunday afternoon concerts. He says the only reason he didn’t do the advertising this week was because he couldn’t find out if the lady wore a flowered frock and a big, droopy hat, and su$h items are important.
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Located in many small restaurants, filling stations, and the like, the small signs. Their messages are usually short, sweet, and to the point. In this county there are a few; such as, "Don't knock our coffee; you may be old and ' weak yourself some day.” “If you’re so dern smart, why ain’t you rich?**
A new one has appeared. It is a plea to the Almighty: “Please give the world some common sense, beginning with me.”
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Then there was the bright lad who, when his mother began to learn to drive, nicknamed her “Oh Ma, the dent maker.”
The New York Times has published a neat English Style Book, which circulates Widely at a dollar a copy. About half the hundred pages discuss typographical styles, of particular interest, of course, to printers, editors, and advertisers. _
Under spelling, the Times favots airtight, but air-minded, air raid as a noun but air-raid as an adjective, blue-print, bookstore, chasi8( both singular and plural), close-up (noun and adjective), cocksure, color-blind, dog-days, iade-away, follow-up, give-away, goodwill, horsepower, infra-red, insanitary, officeholder, passer-by, postcard, pigeonhole, saber, trademark but ■ trade union, tryout, wage-earner, washroom, watercolo,r, and whiskey.
Among doubtful plurals it prefers agenda, albinos, kimonos, “lassos; mosquitos, solos, tyros, and zeros.
That’s what’s sor charming about the English language: Tt’a so simple and sensible.
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The gossips not only know what
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