Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 3 of 4 · from the scan, no model involved

Today’s homemakers prefer clean electric heat that cooks without flame, without smoke and soot . . They love the ease of cooking with on electric range, the automatic time and temperature controls that give perfect results . . . Yes, electric cooking is truly the fast, economical, MODERN method of meal preparation.
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