Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 5 · from the scan, no model involved

We have many patterns by Stieff Reed and Barton Towle
Gorham ; Lunt International Heirloom
c. ROY JONES JEWELER •Dtrb St. CULPEPER
75.6%