Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 14 · column 1 of 3 · from the scan, no model involved

Rayon 7-50 Broadcloth 3-95 to 4.95 Dacron and Cotton 8.95 Knitted Cotton Ski Style Flannelette 4.95
F. L WHITE & CO. 126 East Davis Street CULPEPER
76.8%