Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 3 · from the scan, no model involved

SENATOR 17 Jewell, shock rtsi stint, unbrukibl* Mfetlma msinsMlnf, luxury expansion band MISS AMERICA 17 Jewels, unbreakable mainspring, espinsion bracelet • I#
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