Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 7 · from the scan, no model involved

FAMOUS CARLTEX
FASHION WOOLENS
1.97 yd. R*g. 2.95 - 3.95 Choice selection of current fashion shades in wanted heather tones and solids. 56" to 58" wide.
71.3%