Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 5 · from the scan, no model involved

r-SEND COUPON TODAY-PROTECT YOUR DREAM9—i flu* Croes-Blu* Shield («) 1 JS15 Pall Hill Avenue, Fredericksburg, Va. iiUt PImm send iim information on tho (oHowinc contract: □ Individual or Family □ Group (5 or more employees)
AiTh'S_Name of EmployerWift__
Addroat_____________ □ Full-tint* Student Cifv
(under 24 yean) w - Mamm Addtaet_ OUT_
48.8%