Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 5 of 8 · from the scan, no model involved

"•■Fnt ri|iittr«< tiaftiurt ftr TFC M lticl ftaiiMi
10" fry pan, 14 gauga aluminum . . . new nardcoated Taflon.l,f‘ Now you can use METAL ipooni and tpatulas!
62.1%