Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 6 · from the scan, no model involved

The long-time 7% excise tax on cars has now been repealed. This means attractive cuts in manufacturer's suggested retail prices on all Fords. And it means that our stock of 71-priced 72 models are even bigger bargains.
While they last!
FORD
77.7%