Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 2 of 7 · from the scan, no model involved

Mens Dress & Sport Shirts
On Saie£]#49 v Lined CPO 9.99 Unlined CPO 4.99 1/2 Slips t Panties 99*
5/4.00 Polyester Piece Goods & Remnants 2.25
78.3%