Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 19 · column 4 of 6 · from the scan, no model involved

When in need of insurance, be sure to consult them. Go over the ground with them as you do your lawyer and they will be able to assist you in selecting the kind of insurance suited to your needs. See Tom Franklin for home owners, commercial and auto insurance. See Meredith Scott for life and for hospitalization.
They have made a study
87.6%