Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 48 · column 2 of 5 · from the scan, no model involved

Annual Physicals / GYN Care ► Work Physicals / Wellness *■ Illness Care / Injury Care >■ Chronic Disease Management ► 24/7 Hospitalists Available >■ Friendly, Courteous Staff >• Prompt, Professional Service *■ Private, Confidential Care ► Electronic Medical Records
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