dead alike, says (lus me morial page, "are the careless and the innoeent. Dead is the ehild too young to fear an auto mobile as he crossed the street. Dead the careful pedestrian cut down hv a careening automo bile. Dead the drunken, the speeding and the inattentive driver and with him the inno cent victims who occupied the cars into which thee crashed. . . Every death recorded on this page is as a pebble dropped into a pool. The tragedy is not alone confined to those who died. The loss to the family and to friends, the loss to the com munity; these cannot he meas ured or expressed cither in fig ures or in words." This peroration goes on to outline the steps that must be taken to “curb this ne c e d 1 e s s. senseless slaughter", and emphasizes the need for "the cooperation of every citizen" to accomplish these urgent reforms. Then comes the roll of the dead, county by county, name, after name. A line at the bottom of this page deserves quotation. It says: "Pub lished as a public service in the interest of public safety ibyi Arno and Roland Held) iwho are truck dealers in nearby Alice. Tex.’ and the employees of tins newspaper." Publisher J. L. C Beaman, who sent us a tear-sheet of this “coop erative advertisement", says in his note "Mr Heldt and his brother are, really working on the problem of highway safety in our section." And we would suspect that Mr. Beaman and his pitching staff, too. Sincerely, Bob Taylor Washington, D. c

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