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The clipping this text was read from
The clipping this text was read from

“I. Jones, Prop”

There’s a man in this country who spends his days doing exactly what he wants to do.

He works hard and he worries plenty, but he laughs a lot, too, and he sleeps well. iHe's seen men who take it easier, and men who strike it richer. But he wouldn’t change places with any of them. . . and you wouldn’t want him to.

tin the old days you’d find this man swinging a hammer in a blacksmith shop, or ankle-deep in hickory sharings, building wagons for the pioneers. You’d find him baking bread in a wood-fired oven, sewing a jib for a clipper ship, or making a clock that would run forever. And over his doonway you’d find a sign that said: “I. Jones, Prop.”

The country is bigger now, and ? its business is busier, but we still can’t do without I. Jones, Prop.

(He’s the man behind the counter in a roadside diner, selling coffee and hamburgers to the drivers of - the night-rolling trucks.

He’s the owner of the general store, who sees to it that you will always have a pack of cigarettes* a newspaper, a rubber band, a bo£ kite, a doll carriage, a can of paunt, and a quart of ice cream for dessert.”

He’s the moving man, the gas man, the man who fixes the roof, the man who adjusts the television set. He’s the man who will eash, your check when you run short, Or forget to send his bill if you’ve been sick. He’s the man iwho did business with your father, and the man who will be doing business with your son. _

The text books have a dry name for I. Jones, Prop. They call him The Small Businessman. You’ll look a long time before you find a bigger man anywhere. Bigger in self respect. Bigger in usefulness to his neighbors. Bigger in influence on a national way of life that lets any man be his own master.

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