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EXAMPLE IN PHILANTHROPY
George Robert White, who died \Jhirty years ago, provided to his will that $2 out of every $3 of net profits his soap company earned was to go to some charitable institution. He also provided that this provision in his will was to remain unknown to the general public for thirty years.
Recently, the Cuticura Corporation made public the thirty-year contributions of the firm to charity and reported they totaled |30,000,000. This money was given, to hospitals, museums and other institutions. Until this announcement the pubtic was unaware of Mr. White’s unpublicized chari- ,
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The officers of the present-day • Cuticura Corporation make an interesting appeal to other businesses in their announcement of the White policy. They urge other companies to follow Mr. White’s example, saying that each time they gave money for charitable purposes, their business increased. The officials are sure that, without the philanthropic policy, the company today would be nowhere near its present size and condition, t This unusual business success story is an example other firms .* —might well study. -’
J . Without labor nothing prospers.
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