Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 3 of 4 · from the scan, no model involved
—that the appearance of a Ford Car leaves very* little to be desired. It is “at home” wherever it goes and it goes everywhere.
But what about Ford quality? Does it too match the fine car? Is the sheet metal of the body panels as thick? Is the finish as good? How about the trim and things like that? Well, as far as we can determine, the sheet metal is identical in thickness in practically all instances. As to finish ~r we believe Ford’s baked-on enamel has no equal in any car. Ford upholstery fabrics and trim are less costly, but they’re less delicate, too, mid if anything, more durable.
How then is it possible to give you this fine car at half the fine car price?
Part of the answer lies,in Ford manufacturing skills and knowledge as evidenced by the V-8 engine. Part of it comes from the ever increasing numbers of cars Ford produces and the economies they make possible. And, part of it comes from Ford s willingness to give greater values than might be expected in cars selling in Ford’s price range. And that’s the Ford idea. ✓ '
FORD
Worth more when you buytl.T* Worth more when you sell it / J
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