Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 1 of 4 · from the scan, no model involved

STERLING
INTERNATIONAL STERLING LUNT STERLING 1847 ROGERS SILVERPLATE COMMUNITY
CHINA
SYRACUSE CHINA SPODE CHINA CAMBRIDGE CRYSTAL
85.8%