Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 7 · from the scan, no model involved

CREDIT 1$ JUST* LIKE A eATT6W-ROf06 DOWN with NP CHARGES A-T^ AIL CUT LOSES ITS efficiency WITH
OVERCHARGES.*
32.1%