Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 3 · from the scan, no model involved

SAVE ON FURNACE FILTERS Owens-Coming Fiberglass DUST-STOP FILTERS treated with bacteria-f ighting
HEXACHLOROPHENE
91.4%