Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 7 · from the scan, no model involved

Gant
Button Down Oxford Clothe In White, Blue Yellow and Assorted Stripes. Sizes 14-32 thr« 16-1/2 - 35
$7.00 SOLIDS $7.50 STRIPES
73.2%