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Food, Cars Rank
High in Spending
How are Rappahannock County families apportioning the larger incomes they are now receiving? How much are they spending in local retail stores? According to a new consumer market study covering the past year, local outlays for goods and services continued at a high level, despite inflation and despite a general feeling of uncertainty with respect to the national economy. The facts and figures, listing the amounts spent locally for automobiles, food, clothing, furniture and other commodities, come from the Standard Rate and Data Service. Its survey, just released gives comparable date for each section of the country. In Rappahannock County, it shows a large part of the consumer dollar went to stores selling food and automotive equipment. Between them, they accounted for 31 percent of all retail business done in the local area.
Food purchases alone,, in supermarkets, bakeries, butcher shops, delicatessens and the like, amounted to $522,000.
These expenditures covered only food that was bought for home consumption. Not included is money spent in restaurants, lunch rooms and other dining and drinking places.
Just how much the take-home food cost, on a per-family basis, was determined by dividing the total amount spent by the number of families. It averaged out to $439 per family.
As for retail outlets for cars, motorcycles, boats and other automotive equipment, their total for the year came to $588,000. The year before it was $541,000
The survey shows that otfer, retail lines also turned in good figures for the period.
Those selling general merchandise, in variety and department stores, chalked up a total of $668,000.
The volume in stores handling furniture and other home furnishings was $264,000.
92.3%