Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 2 of 3 · from the scan, no model involved

Power .. . versatility. Automatic starter. 12volt battery. Headlights. Key ignition. 2, 4 & 6 mph forward. 2 mph reverse. Briggs & Stratton 4-cycle air-cooled engine. 32” rotary mower attachment. No. 4082-2.
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