Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 5 of 6 · from the scan, no model involved

1970 CHEVROLET — 1/2 ton, V8 engine, 8 ft. fleetside body, H. D. equipment. $1949.22
1970 CHEVROLET - 3/4 ton, V8 engine, 4 speed, all heavy duty equipment, & ft. fleetside body. $1979.22
1969 CHEVROLET — 3/4 ton, V8 engine. $1719.22
OPEN TIL 8 P.M.
FRIDAY fc MONDAY
< P.M. SATURDAY
83.9%