Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 4 of 5 · from the scan, no model involved

‘Andhurst’ polyester ties, scenic prints, usually $6 4.88
Dress slacks: ‘Andhurst’ solid heather-look flannel 100% polyester; BanRol* waistbands. Usually $14 10.88
93.2%