Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 2 of 3 · from the scan, no model involved

Ready to Wear by Leslie Fay, Rona • Coats by Lassie, Youthcraft • Ray modes Robes • Small Leather Purses by Princess Gardner
88.7%