Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 2 · from the scan, no model involved

LAMP CUT BI-LEVEL CUT
WASH AND WEAR HAIR BROOM CUT WEDGE CUT OILS ... BRING YOUR MALE FRIEND! MEN’S STYLING
1/2 PRICE STYLISTS: NANCY THURBER DEE GUUCK CAROL FRIDLEY G. A. HERRMAN
78.4%