Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 2 · from the scan, no model involved

Boys’ - Girls’ Coats SNOW SUITS - JACKETS ..1 ....-. ■ .f-——-.'VC-i_ --i -ip i-L.r- ■ '
. | : — Reduced to s Price
2 CHILDREN’S DEPARTMENT - 2nd FLOOR
64.7%