Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

You can read it in the sales figures—Buick’s the car that’s climbing to a phenomenal public preference. For Buick today is outselling all J other cars in America—regardless of price class—except two of the so-called “low-price three.” And every month strengthens Buick’s new leadership position. It’s the “hot” car for style, for power, for performance—and, most emphatically, for value.
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