Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 2 of 3 · from the scan, no model involved

PERFECT FOR BACK TO SCHOOL Burlington Mill Suitings Of Dacron and Rayon Hard Finish' Materials CREASE-RESISTANT - EASY TO CARE FOR 44-Inch Wide Plaids, Checks and the Much-Talked Of Tweeds
JOHNSON’S “The Home of Better Fabrics” 142 N. Main Street CULPEPER
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