Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 6 · from the scan, no model involved

PITTS’
PARK THEATRE
FRONT ROYAL Matinee* Daily 3 P.M.
Evening* 7 and 9 P.M. THURSDAY, AUGUST 11
CINEMASCOPE ‘CHIEF CRAZY HORSE” VICTOR MATURE SUZAN BALL JOHN LUND j (Color by Technicolor)
71.6%