Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 14 · column 4 of 6 · from the scan, no model involved

REXALL
ASPIRIN,
S^r. 100's. R*g. 59c
Ho finer, faster-acting aspirin at any price!
58.0%