Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 3 · from the scan, no model involved

FRAN’S KITCHEN, LOCATED NEXT TO WATT’S BARBER SHOP ON ROUTE 211 IN WASHINGTON, VIRGINIA IS NOW OPEN FOR BUSINESS UNDER THE MANAGGEMENT OF JOHN BURKE
Home Cooked Meals Short Orders — Sandwiches
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