Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 1 of 3 · from the scan, no model involved

12.50 PER YEAR
RAPPAHANNOCK NEWS Date_ . NAME ...-.-.— R. F. D. or Box No._ City____StateFrom_ _To□ NEW □ RENEWAL Amount $_ Signed
72.2%