Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 3 of 4 · from the scan, no model involved

Falcon is having the best first year any car ever had . . . over 250,000 already sold since introduction . . . going at the record rate5 of 10,000 every week. What makes Falcon the world’s most successful new car? Economyl To begin with, Falcon is America’s very lowest-priced 6-passenger car*. .. $64 to $154 less than the other compacts. “Falcon delivers the best fuel economy of the three new compact
87.5%