Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 4 of 8 · from the scan, no model involved

RAY-O-VAC FLASHLIGHT BATTERIES Sin D or C Rog. 2/70*
4/69*
82.8%