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department to organizations and individuals interested in Virginia’s travel industry.
Mills said the first study, made in 1949, showed 17,360,625persons) visiting Virginia in a total of 7,820,855 automobiles. In 1974, he said, 47,554,100 persons came in 22,771,000 cars. They spent $220,217,000 in 1949 and $594,158,400 in 1974.
MILLS said that of all the outof-state car parties visiting Virginia last year, 42.2 per cent were on pleasure trips, nearly 40 per cent were on business trips, and the remainder were for combined pleasure and business travels and commuting to jobs in Virginia.
The percentage of pleasure trips, which had remained relatively constant since the first survey in 1949, reflected a substantial decrease in the new study, dropping from 49.9 per cent to 42.2 per cent between 1969 and 1974. Mills noted that the average number of days spent in Virginia by out-of-state parties, other than commuters, declined from 2.3 days in 1949 to 1.8 days in 1969 and retrained at 1.8 days last year.
HE SAID the study also confirmed a sharp change in the kind of facilities sought out by travelers for overnight lodging. In 1949, the number of out-of-state car parties spending the night in Virginia used hotels (32.8 per cent) and motels (32.5 per cent) to about the same extent. Last year, only 1.8 per cent used hotels, while those using motels had increased to 52.8 per cent.
During this same period, Mills said, those staying in tourist homes declined from 7.7 per cent in 1949 to .37 of 1 per cent in 1974. □
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