"WHO IS MR. 4%?" Mr. 4% represents the Jefferson Standard Jefferson Standard, now guaranteeing 2':rc on policies currently issued, has never paid less than 4',' on policy proceeds left on deposit to provide income. Four per cent is the highest rule of interest paid by any major life insurance company in America! Mr 4rr. a welcome v isitor in the homes and offices of thousands of policy holders, is pointing the way to extra ituomc through 4rr. llis friendly counsel is helping policyholders anti beneficiaries toe life insurance more effectively—the Jefferson Standard way. For Example On a M 0.000 life insurance policy, interest income at 21$ Co amounts to only $250 per vear ... at 4rf it amounts to 5400 per year—55,000 outre inettrtte tner a 2t)-\ear period* > Jefferson Standard's investment record is outstanding in the life insur ance industry. I he company's excellent earnings rate makes it possible to provide extra income dollars to the policyholder or beneficiary, lor 46 years Jefferson Standard policies have never paid less than 4,o interest on proceeds left vvith the company to provide income. Let Mr. 4% Serve You Small wonder, then, that more and more people arc turning to their local Jefferson Standard Mr. 4ro. Jefferson Standard policy dollars arc larger. Keep in touch with your Mr. 4%— he's a good man to know.

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